For this project I worked with fashion designer Kylee Alexander to execute the development of her label's brand identity. We worked collaboratively to refine and bring to life her vision for how this collection would be represented both digitally and in print. I was responsible for photography, set design, lookbook, website and all graphics.
ProduCt + Lifestyle Photography
Restoration Hairline Seattle
Restoration Hairline Seattle (RHS) is an exclusive studio based in Seattle which offers Scalp Micropigmentation as a solution for people experiencing hair loss or thinning. I worked Jamie Marlow, the owner, to create a brand that brought to life her vision and communicated what her business was about.
You can find them here!
E & A Bake
Best friends turned sister-in-laws, Erin Funk and Alyssa Funk turned their love of baking into a business. Scones are their signature sale, but they bake a wide array of delicious goods! Their menu is always changing as they experiment with new flavors and change out items per season. They are located in Peoria, IL and I highly recommend them!! You can find them here!
Wellness Supply Group
Wellness Supply Group was seeking the development of a new brand identity for their fitness company and featured product. With unique technology focused on rehabilitation, the tagline "FEEL Different" was used and carried through on a completely new website and marketing collateral, with a fresh update given to product imagery.
For this project I created a template for an offering memorandum for an Industrial Realestate portfolio used for marketing select properties. Staying within the company's pre-established guidelines I was able to bring a fresh design perspective to an established brand, developing a sleek print piece to add to representative sales tools. The template was 36 pages in total.
How Do We Sing?
"How Do We Sing?" is a music centered web series chronicling the existential voyage of three curious creatures (find them here). I designed vintage style T-Shirts made to promote the series. The original design was converted to a 4 layer screen print which was produced on cotton fabric.
Product Identity Development and Marketing Design for the commercial launch of an FDA approved specialty drug. Responsibilities included working on a team to develop messaging and ensure compliance, building out a marketing plan, project management from concept development to print, and tracking all digital and print marketing collateral and FDA submission.
"Planted." is a mobile app that makes maintaining a plant-based diet easy. Components of the app include understanding nutrient intake, discovering new recipes, and staying on-track with fun interactive activities. Upon initial design, this was the final logo that embodied the vision for their brand.
Cardboard presentation book
This was a book cover designed for a portfolio of properties leased to a corrugated cardboard company. The concept behind the design was to edit the photo to look like a vinyl or stenciled stamp-out of the company headquarters.